Sunday, 14 February 2010

The Couture Culture


Ive always tried to understand the difference between individual identity and culture, and  at this stage I'm still unable to do so.. I dont know maybe this confusion has stemmed from my African background, the fact that my parents do not believe in anything creative. The pure mention of my passion for fashion and interest in fashion is usually the root of all arguments in my household.
So when I was asked to pick a media text that could describe my culture, it was inevitable that it would be a fashion publication, and ofcourse it had to be every fashionistas style bible... VOGUE!
I believe vogue represents my culture, as I live by this book, to me Vogue is not just a magazine, its a way of life. It is every model, photographer, and designers dream. We worship Anna Wintour, editior of US Vogue and believe Andrea Leon Talley is a god. Some may view vogue as another fashion spread but this is a view shared by the ignorant. For a young designer a feature in Vogue and the backing of the magazine could be a life long ambition achieved.
To a girl like me, Vogue signals hope, and strengthens my ambition to succeed in the fashion media industry. Vogue frames my thoughts just like ones culture, the way I view a hand bag is different from someone who reads "more magazine", I do not view a hand bag as just a hand bag, I reflect on all details.
Vogue influences my personal choices and most of all my personal appearance.  As a student who is aspiring to work in fashion Pr, Vogue embodies strong journalism, and connects with its audience in ways which every media text should.
Vogue is the pinnacle of couture and high fashion, and therefore appeals to me more than any other fashion media publications. I am very interested in high fashion, and I believe that every fashion piece even if bought in Primark, owes its root to high fashion designers, and Vogue simply places me in the heart of these creations through its publications
Some may criticise this culture as a slightly elitist and snobbish culture, which is chracterised by the ditzy park avenue princess or the incredibly underweight girl strutting the Vogue offices in her new Christian Louboutins and Chloe paratay hand bag, but to me Vogue isnt a magazine, its food for the soul...

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